Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems

Hierarchical scaling of marketing decision support systems

Marketing Decision Support Systems (MDSS) show a large variety in functionality and form. In this paper a scale is developed that measures the sophistication of a Marketing Decision Support System. This scale, based on Guttman's Scalogram Analysis, is hierarchical in nature: more sophisticated MDSS have (also) the capabilities of less sophisticated systems but not the other way around. Items, u...

Multi-Objective Mathematical Model as a Decision Support for Customer Service Marketing

In this paper we propose a multi-objective mathematical model to aid the marketing team of a company in customer service marketing. Customer reflects to the services provided by a company, and the reflections affect the profit of the company. Thus, the services can be evaluated by the customers to imply the company's performances. First, the services are purified based on the opinions of th...

Drug-Drug Interaction Clinical Decision Support Systems: Advantages, Challenges and Barriers, and Strategies to Overcome Them

Drug-drug interactions (DDIs) are a common source of preventable medical errors in inpatient and outpatient settings of both developed and developing countries. When two or more drugs are simultaneously prescribed, interactions between their effects may result in preventable adverse events such as damages to vital organs, frequent hospitalizations, prolonged length of hospital stay, and increas...

Drug-Drug Interaction Clinical Decision Support Systems: Advantages, Challenges and Barriers, and Strategies to Overcome Them

Drug-drug interactions (DDIs) are a common source of preventable medical errors in inpatient and outpatient settings of both developed and developing countries. When two or more drugs are simultaneously prescribed, interactions between their effects may result in preventable adverse events such as damages to vital organs, frequent hospitalizations, prolonged length of hospital stay, and increas...

Decision Making and Decision Support